Supposing that billions of people are not just using their equipment to call and send messages. They use them to surf the Internet, get friendly content and useful information, talk to friends on social networks and shop. As a result, you can not afford the web product to be optimised for mobile devices - imagine how many potential clients are likely to lose. But what does "web optimisation" mean? Our Australian digital experts share experiences and opinions and could suggest how to make a web product suitable for mobile devices.
Our IT experts from Australia believe that in web development you should use responsive web design. The responsive site is tailored to all display sizes to ensure that each user can read and view content comfortably. You do not need to build a new version of the site for each specific device - the responsive web product is based on a single source code that provides a good user experience and search engine visibility because Google's search engine prioritises mobile friendly sites. But if you target group working only with exact screen size - we will estimate their expectations and create the solution, which appropriate to their needs. If you are limited in budget - we will suggest to use adaptive design. It’s the cheapest way to be represented for all devices and screen sizes, but as it’s the automatic technology - it leads to some deformations to the pictures and can not be totally bugs free.
Make your web product meet its purpose - will your customers use it? Mobile users usually search:
Do not let your customers browse these pages and look for this basic contact information - make them visible and as accessible as possible.
Mobile devices without LTE technology have a fairly slow download speed compared to more advanced smartphones and tablets. With that in mind, it is clear that you should reduce and crop the images to optimise the different display sizes and the speed of the Internet. This can save lots of time and money for your clients by reducing loading time and providing great online experience.
Think about the basic information about consumers, that you need to get in touch with them - minimize the number of form fields and take advantage of modern technologies that can be retrieved from user devices. For example, use the customer's geographic location instead of asking them to enter the city, street, and zip code. Save customers' efforts.
Do not use JavaScript on mobile sites because it doesn’t run on different devices and browsers. Even different models of the same smartphone or tablet can have unpredictable effects in JavaScript. Our team doesn’t think JavaScript is the best choice and remembers that sometimes this can greatly affect the performance of mobile devices.
As already mentioned, don't forget - mobile devices have many features and are equipped with all the latest technologies. For example, an organisation can track a consumer's location to suggest a new store, issue instructions to allow visitors to check availability, offer discounts, offer opportunities to pay in different currencies, and leave user feedback on the social platform. Have questions? Magora team caters to clients locally in Australia as well as internationally.
Are you sure you have the skills and equipment to complete all the complicated programming and testing? If there are any questions, our professional developers will be happy to provide all information you need.
Our digital agency can provide code review for your existing software, create a new web site from scratch. We are also proficient in web application development, mobile app solutions, custom software development and mature in maintenance and support.
Get in touch, if you want to strengthen online business. Our application developers from Australia will provide expert advice for free, and help you to develop a perfect digital product.